Timing matters! Brain scans actually show that seeing an ad twice makes the product feel more valuable to the consumer, intensifying areas in the brain that decide how much a customer actually wants what you’re selling.

• Why direct mail campaigns do better with repetition.

  Industry research shows that direct mail typically requires multiple mailings to generate meaningful response, as awareness and recall build over time rather than after a single drop.

  Aftermarket Matters talks about it in more detail in this article.

• Adding a second mailing increases response.

  Case studies from direct mail providers demonstrate that follow-up mailings often outperform single-send campaigns by reinforcing recognition and improving response rates.

  • "44% of consumers say they need to receive 2–3 mailings before taking action." (Franklin Madison Direct)

  • "Only 27% say one piece is enough, so frequency and follow up are key." (Franklin Madison Direct)

• Direct mail response statistics

  Consumer surveys show that a majority of households need to see a marketing message more than once before taking action, with many reporting that two to three exposures are required.

• What is a good direct mail response rate?

  Direct mail response rates are typically measured over time, not from a single mailing, making repeated exposure a standard best practice rather than a one-time tactic.

• EDDM response consistency rates explained

  EDDM postcard campaigns tend to perform better when used consistently, as repeated mailings help increase familiarity within targeted neighborhoods.

• Effectiveness of print and direct mail

  Studies comparing print and digital marketing show that physical mail is often remembered longer and engages recipients more deeply, particularly when seen multiple times.

  "The resurgence of direct mail is not merely a reaction to digital saturation; it reflects an understanding of how tactile experiences are able to break through noise." Jonathan Z. Zhang with MIT Sloan Management Review
  
  

Why Physical Mail Outperforms Digital-Only Advertising

Will This Work for My Business?

The best way to determine that is through a conversation.

When we meet, we’ll ask you questions about your business, your customers, and your past marketing efforts. We’ll talk through what you’ve tried, what’s worked, what hasn’t, and what kind of results you’re actually looking for.

From there, we’ll look at whether consistent, local postcard exposure would support your goals, or if it wouldn’t. If it makes sense, we’ll walk you through how it could fit into your overall marketing approach. If it doesn’t, we’ll be honest about that too.

The goal isn’t to sell you something you don’t need. It’s to help you decide whether this approach aligns with how you want to grow your business.